Hired by El Paso County Attorney & El Paso District Attorney Office
In collaboration with the El Paso County Attorney’s Office and the 34th Judicial District Attorney’s Office, MindWarp was able to successfully provide culturally sensitive and accessible marketing materials about domestic abuse and dating violence. The cultural campaign called for four short films and an interactive website to be used for educational purposes throughout the El Paso community.
The film depicts the fictional story of teenager Natalie Rivera, who becomes a victim of dating violence. In the 16-minute movie geared toward teens, Natalie suffers the cycle of physical and emotional abuse by her boyfriend Alex.
After picking up her son from school, Maria pleads with him not to mimic the abusive behavior he sees at home. Fearing her son may fall victim to the cycle of abuse, Maria executes her safety plan in order to leave her abusive husband for good.
Josefina Perez is an undocumented immigrant with a young daughter, and an abusive husband. Fearing for her daughter's safety, she risks everything and decides to seek help at a local women's shelter.
Alejandra and Benjamin share a secret. They seem like a normal newly wed couple on the outside, but when they are alone, the cycle of abuse is revealed.
I just wanted to let you know that I still receive comments from teens and adults regarding the campaign you all created. I truly believe that the videos — and you all — helped save lives. Thank you.Jo Anne Bernal
El Paso County Attorney
The campaign won 3 Gold Addy Awards along with the Best of Show honors for the campaign at the El Paso Addy Awards put on by the Advertising Federation of El Paso. The campaign was also award a People's Telly Award.